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As Levees Break
Branding, Illustration
The cover is hand painted by me. All design collateral aims to utilize the manual aesthetic of the art to both highlight the brand values and give the overlapping target audiences objects that they want.
Date
April 2023
As Levees Break's branding is focused on appealing to both Millennial and Gen Z indie music fans on Long Island. The core values of the band are catharsis, free artistic expression, and healing through shared trauma. The target audience overlaps with retro media collectors, psychedelic culture, and outcasts, so these elements found their way into the branding.
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